It's one thing to grow a Twitter audience with a personal anon account. It's another to be a growing crypto business. How do you use the best practices of one for the other?
There are no brands in crypto that have become a verb. But looking at other industries, the roadmap is clear: earned media is the way forward.
You might have a flashy app, but how’s your customer service? You might have great features, but how is your UX? Failing at one is failing at all of them.
It’s official: brands are out and people are in. This idea is at the center of the future of brand marketing.
Banks brought reward cards to the forefront of consumer banking. But a number of crypto companies are working to take this product category to the next level.
There has never been a better time to get a job in crypto. Every company is hiring. If you've been considering a move, now's the time.
Influencer marketing can be one of the best ways to grow your brand and bring in new customers. But it has to be done the right way.
Ads are central to brand recognition strategies. In the crypto industry, there are a lot of ways companies have made an effort to stand out.
Word of mouth is one of the most powerful ways to grow a brand. If you can convince someone your product is worth telling their friends about, you can make a sustainable marketing channel out of it.
Fintech is taking over the mobile world. But the apps are struggling to differentiate from competitors. Their new focus? Bitcoin.
Any marketer can run ads on Facebook or promote posts on Twitter to reach their ideal customer. Good marketers find ways to be a part of their ideal customer’s everyday life.