Marketing trends from the top brands and creators in crypto, fintech, and more.
Coinbase is leverage marketing to drive public opinion and push regulators
Brad Michelson2 months ago
Timing can be even more important to the success of your go-to-market as product or brand. But it's key to make sure to avoid easy self-owns by knowing what your customers want.
Brad Michelson3 months ago
The cheapest customer to acquire is one you already have. Perfecting retention marketing is one of the most important thing for any fintech business during a bear market.
Brad Michelson4 months ago
Continuing our discussion on bear market marketing, today we’ll discuss some strategies that can keep your brand relevant and top of mind.
Brad Michelson5 months ago
The answer lies in focusing on low-lift, low-cost strategies with a high return.
0-1 newsletter growth is a major challenge. Platforms like these can very easily be that passive and scalable solution for early audience growth.
Brad Michelson7 months ago
A unique opportunity for marketers to learn a few things about maximizing engagement on Twitter.
Brad Michelson8 months ago
With crypto and NFTs becoming memes in and of themselves, how do NFTs scale to the general public?
Brad Michelsona year ago
A run-down of the Kim K news, why, and what this means for marketers.
Social media monitoring can create opportunities that no amount of budget can match
Poor market conditions force marketers to drive value through brand
Incentives are a great way to acquire new customers at scale without having to overspend on advertising.
Brad Michelson2 years ago
Endearing your brand to your audience will pay dividends over time.
2 years ago
Meat Sweats, Ranch Crocs, cool shirts inside, and earned media strategies inside.
We work in a reality where community is the most powerful marketing tool a brand can have. And the more brands elevate the presence of their users, the more opportunity it has to come off as authentic
The potential of blockchain gaming, or even single-ecosystem currency gaming, as a massive opportunity for developers and marketers alike.
A winning brand is someone you want to get stuck in an elevator with. The personality is key.
Institutions were a primary driver in the current crypto market run. Marketing for them is core to the industry’s success.
Making smart crypto investing products is a challenge. But offering consumers the ability to invest in crypto on auto-pilot might change everything.
Sometimes the trick to coming up with a great brand campaign is taking the best practices from another industry and applying them to your product.
Twitter Spaces is better than Clubhouse. And I’ll tell you why.
Crypto brands are increasing their advertising presence with social ads. It's a huge opportunity to bring crypto to the mainstream under our own terms.
Crypto brands are making headlines with major sports sponsorships, stadium naming rights, and athlete endorsements. Is it worth it?
TikTok is the best social media platform right now. But the nature of the app provides a new challenge for marketers.
SEO is an interesting thing. Not only can you identify areas to capture new customers, but you can also learn a lot about the priorities of your competition.