December showed us crypto marketing's diverse playbook: from nostalgic recreations and charitable initiatives to viral stunts and premium swag. As we enter a potential new bull run, the industry continues to show off its characteristic creativity and boldness.

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1. Bitcoin Hits $100k, Coinbase Recreates History

Bitcoin surpassed $100,000 for the first time, and Coinbase marked the moment with a brilliant piece of crypto nostalgia - recreating Isaac Miller's iconic 2013 video celebrating Bitcoin hitting $100.

• Coinbase's recreation

• Original 2013 video

• Side-by-side comparison

2. The Giving Block's #CryptoGivingTuesday

The Giving Block launched their #CryptoGivingTuesday campaign, working to raise $200M in crypto donations for various charities. This is a part of Crypto for Good —a broader TGB initiative that not only highlights the intersection of crypto and philanthropy, but also showcases that crypto is one of the world’s greatest forces for good.

3. Coinbase CMO Moves to OpenAI

Kate Rouch, Coinbase's CMO, announced her departure to join OpenAI as CMO. This move signals the growing intersection between crypto and mainstream tech.

• Announcement

• Kate's statement

4. 'Enron' Goes Viral

A crypto company operating under the name Enron (yes, like that Enron) pulled a stunt that got a bunch of social media buzz, staging the CEO getting pied in the face by a passerby. This was all over Reddit and Twitter for a couple days. This project is apparently run by the same folks behind the viral “Birds Aren’t Real” movement.

• Viral pie incident

• Taylor Lorenz interview

Espresso's Premium Swag Play

Espresso made waves with their branded Carhartt jackets, continuing the trend of high-quality crypto swag. A tried and true brand strategy in our industry.

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