It’s definitely been a while. Almost a year, in fact. But we’re back with a lighter, funner format. Every month you’ll receive a round-up of the most notable marketing moments from brands in crypto and web3. I’ll include context and links to allow you to dive-in and take inspo from the talented marketers and storytellers in our industry.

And if you like it, don’t forget to share:

1. Uniswap x KidSuper Collab

On August 1, Uniswap announced a swag collaboration with KidSuper, a fashion brand and creative studio founded by designer Colm Dillane. The brand is known for its playful designs that blend streetwear with high fashion. Here’s the series of events for the collab:

• They first teased the announcement, mentioning the collab was launching on August 5.

• On the same day as the teaser post, influencers started posting their branded swag gifts, further hyping the launch [ex1, ex 2]

• On August 5, the collab collection went live, offering 50% off orders made with Uniswap Wallet. Each piece of the collection was inspired by Uniswap Labs history.

• The collection also featured a limited run NFT, purchasable through Zora. 

2. Coinbase’s Liquid Death ads are live

You may remember that back in February, Liquid Death launched a campaign, selling a full panel ad spot on their boxes via eBay auction. Coinbase won, bidding $500k, in what ended up being the ninth largest sale in eBay history.

Anyway, the boxes with their ad spot have now hit shelves, displaying a QR code that drives to Onchain Vision, an “experimental internet experience connects you directly to creativity from exciting artists and creators.” 

3. Onchain Summer comes to coffee shops

Speaking of Coinbase, Base’s Onchain Summer continues with the Coffee Days campaign. Shops put up “USDC accepted here” stickers, similar to how you’d see a Visa or Apple Pay sign at a retailer or restaurant. Customers were able to buy $1 cold brew at participating coffee shops using USDC.

4. Kraken hits London

Kraken activated London in support of their sponsorship of Tottenham Hotspur FC as their official crypto and web3 partner. The Kraken-skinned truck drove around the city with Ledley King (former soccer player), giving out Spurs jerseys to passersby in exchange for the shirts off their backs. Fun concept.

5. ZynCoin breaking into branded swag

ZynCoin launches ComfyCan by the Get Comfy Club, a zyn pouch can with a built-in bottle opener, crafted by veterans. ComfyCan owners can earn weekly $ZYN rewards by inputting a code from your ComfyCan. You can pre-order your can now.

6. Aave rebrand is live

Aave announced their rebrand, featuring softer colors, rounded edges, and a more playful, modern font face. We’re increasingly seeing crypto brands move from “cutting edge tech” aesthetic to consumer-friendly tech, which is a great thing.

7. Solana $600k hackathon announcement

Solana announced a $600k hackathon with an epic promo video. Just watch it.

8. Algorand launch a new ad campaign

Algorand launched a new ad campaign focussing on payments. The spot takes shots at Bitcoin, Ethereum, and Solana, but in my opinion, doesn’t really explain how it’s better than those other chains.

What else is interesting for marketers?

One of my favorite resources right now is a newsletter called Meme Alerts. Get the latest trending memes in your inbox every day. It’s been a great resource to me over the last couple months. Highly recommend giving it a shot.

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