Brad Michelson

Brad Michelson is the Head of US marketing team at eToro and is the founder of the Market Mix, a newsletter on marketing trends in crypto and fintech. He is a digital marketer with over ten years of experience taking FinTech and e-commerce brands to market. Previously, Brad worked as the Director of Marketing at BlockFi.

Oct 03, 2023

Coinbase Ad Campaign Pushing DC for Regulatory Change

Coinbase is leverage marketing to drive public opinion and push regulators

Brad Michelson

Aug 30, 2023

Friend.Tech > Bitclout: A go-to-market case study

Timing can be even more important to the success of your go-to-market as product or brand. But it's key to make sure to avoid easy self-owns by knowing what your customers want.

Brad Michelson

Aug 02, 2023

User Retention is Everything

The cheapest customer to acquire is one you already have. Perfecting retention marketing is one of the most important thing for any fintech business during a bear market.

Brad Michelson

Jul 26, 2023

Building Brand Among the Bears

Continuing our discussion on bear market marketing, today we’ll discuss some strategies that can keep your brand relevant and top of mind.

Brad Michelson

Jul 18, 2023

Low CPA Strategies Keep the Bears Away

The answer lies in focusing on low-lift, low-cost strategies with a high return.

Brad Michelson

May 02, 2023

Newsletter Revenue is Easier to Scale Than Ever

0-1 newsletter growth is a major challenge. Platforms like these can very easily be that passive and scalable solution for early audience growth.

Brad Michelson

Apr 04, 2023

Twitter Algorithm Code Released: What marketers can learn

A unique opportunity for marketers to learn a few things about maximizing engagement on Twitter.

Brad Michelson

Oct 24, 2022

How to scale NFTs? Don't call them NFTs.

With crypto and NFTs becoming memes in and of themselves, how do NFTs scale to the general public?

Brad Michelson

Oct 04, 2022

Kim K is #Fined for Crypto Influencer Post

A run-down of the Kim K news, why, and what this means for marketers.

Brad Michelson

Jul 05, 2022

Listen, Engage, Promote: Good Social Media Strategy Can Create Massive PR Wins

Social media monitoring can create opportunities that no amount of budget can match

Brad Michelson